Conventions of Institutional Credits

Conventions of Institutional Credits

http://www.artofthetitle.com/title/an-education/

Denoted on the opening sequence of the film called 'An Education' is a bunch of graphics that show the names and roles of a bunch of people that were including in the making and development of the film such as the directors and production teams. At the beginning we can clearly see that the distributor is BBC films and it was produced by Finola Dwyer productions and wildgaze films productions. The location of the film is set in the Uk and in a school were a girl does really well in school and wants to go to Cambridge and she falls in love with a Older sophisticated older man ,which makes her parents very disappointed.From what we can see in the opening sequence is a bunch of random segments of scenes of rooms with education such as science rooms and math's rooms giving a sense of high class environment and it the film is set in past around the 2000s you can see this as this is denoted in the opening sequence through the various equipment the students and teachers are using throughout it such as the blackboards and old fashioned looking books and even the entire environment looks dated with the old polished wooden oak flooring. Another thing that gives away the setting of the film is the clothing of the students and teachers they look very formally dressed from the era of the 1960's which helps give the immersion of the whole set. The props such as the book I just referred to also give the opening sequence a old feel such as the old fashioned looking flour packaging that was used at the food rooms and also the man powered whisk that was used this shows the lack of modern technology and sets the film in a previous time.


Denoted here is a screenshot of the BBC institutional logo,and first of all we can clearly see its distributed by the BBC and so it will have some what of a major audience as the BBC is one of the worlds leading News channels. What this connotes is that the film will some what have a huge influence by them and this could be the budget so the film can have a more diverse emersion than other films because they can pay for more props and equipment to make the film even better.

Another denotation in here is the style of the graphics used here in this shot.We can clearly see the 'BBC Films presents' appear on the screen and after it appears the yo yo comes down and falls. What this can connote that the BBC films has a larger importance over anything else that is shown showing that they have the main priority throughout the opening sequence of the film. The yo yo can also symbolise what the film will have in terms of content and style since it looks like drawings on a chalk board we can immediately interpret that the film maybe set in the past because of this.

Denoted here is how basic the colours such as the black and white, this connotes a simplistic and basic style and it also can symbolize a smart intelligent environment as blackboards in films are usually associated with Math's and science based work. It is also very basic when compared to the rest of the opening sequence because the rest of it contain a bunch of crazy animations and things going all across the entire screen.



Denoted here is the typography of the text throughout the opening sequence. What is shown here is the name of various people that helped work on the film and any other things that they are being credited for as well.The text for the names are randomly placed on the screen and they change to different places when a name appears on the screen. The name 'Alfred Molina' appears on the bottom left of the screen which could connote an unorganized feel.

What else is also denoted is what the text looks like.The text looks like small white chalk that is used on chalk boards that I have stated above. The text appears to be in all capitals or in bold to maybe show a sign of significance or it could try to show the persons importance. The font of the text also appears to be fairly basic and firm which can connote a more realistic approach instead of fancy magical writing.

The final thing that is denoted is all the background animations that are happening. The things that are happening in the background such as the equations and symbols can all represent a school life and high class education system connoting that this isn't some basic education. Another thing why this could of been used is that it makes the entire opening less boring and more interesting for the viewer to watch. It could relate to what the students learn in the school and show what the subjects would've been like back then.